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Soetomo Communication and Humanities
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 27234916     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Soetomo Communication and Humanities (SCH) adalah jurnal berbasiskan daring yang mendiskusikan kajian teoretis dan aplikatif dari diskursus ilmu - ilmu Humaniora. Dengan pendekatan berbasiskan Komunikasi, Pedagogi, dan Kesusasteraan, SCH mempertanyakan ulang sejauh mana ilmu - ilmu Humaniora diaplikasikan dalam pelbagai kajian. SCH menerima naskah sepanjang tahun dengan perspektif kemandirian untuk diseminasi ilmu pengetahuan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2020)" : 5 Documents clear
Bingkai pemberitaan mundurnya wolfgang pikal dari kursi pelatihan persebaya pada kompas.com, liputan6.com, dan jawapos.com Bhimantara, Edo Satriya; Christantyawati, Nevrettia
Soetomo Communication and Humanities Vol. 1 No. 2 (2020)
Publisher : Universitas Dr.Soetomo

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Abstract

This study aims to find out what is in the news on social media by using framing analysis. The media used were Kompas.com, Liputan6.com and JawaPos.com media in reporting Wolfgang Pikal to resign from the Persebaya training chair. This study focused on the poor performance that occurred in Persebaya in the last six matches and the factors that caused the decline in Persebaya's performance. Through framing analysis of Zongdan Pan and Kosicky methods with several elements, namely syntax, scripts, thematic, and rhetorical. And using Ralf Dahrendof's conflict theory with several elements, namely capital decomposition, labor decomposition and the emergence of a new middle class as a unit of analysis in the discussion This study shows that the media as a reflection of reality. the results of this study will show how the media presents a picture of the news that has been loaded on social media.Keywords: framing, performance, conflict, reality reflection, supporters. 
Efektivitas penggunaan bahasa suroboyoan dalam penyampaian berita pojok kampung jtv bagi masyarakat kecamatan gayungan, kota surabaya Hutomo, Dendy Prasetyo; Jusnita, Raden Ayu Erni
Soetomo Communication and Humanities Vol. 1 No. 2 (2020)
Publisher : Universitas Dr.Soetomo

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Abstract

Corner Village is a program from one of the local television channels, JTV, which is the most controversial and famous since it was first aired. The program uses Suroboyoan Language which is known as an inappropriate language educatively. Even so, Kampung Corner's rating is still high. The purpose of this study was to measure the effectiveness of the use of the Suroboyoan Language in the delivery of the Pojok Kampung JTV news as information on the community of Gayungan District, Surabaya City. This type of research is quantitative research. The total population of this study was 25,937 people. Then determine the sample with the Slovin formula in order to obtain a sample of 100 respondents. The sampling technique in this study used random sampling. In this study data collection was done by questionnaire technique. Data analysis techniques are done by simple tabulation, coding, editing. The results of this study are that the use of the Suroboyoan Language in the Pojok Kampung News Program has been considered effective by the research respondents who are spectators of the Pojok KampungNews program. This can be seen from measurements using the EPIC method, namely empathy, persuasion, impact, and communication.Keywords: suroboyoan language, news submission, pojok kampung.      
Ekspresi komunikasi bonek dalam membangun citra di masyarakat Pratama, Panji Jalu; Yenny, Yenny
Soetomo Communication and Humanities Vol. 1 No. 2 (2020)
Publisher : Universitas Dr.Soetomo

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Abstract

This research is titled Bonek communication behavior in building image in the community. Bonek is a football supporter of the Persebaya Surabaya team, supporters are an inseparable part of a football match, people's interest in watching and supporting their respective clubs in the stadium is one a form of loyalty support for the club. In social life Bonek often gets a negative stigma from all forms of behavior, this means Bonek Communication Behavior plays a role in shaping their image in the eyes of the public. This type of research uses qualitative research. Data collection techniques in this study are by interviewing , observation and documentation. Data analysis techniques in this study used two channels consisting of data presentation and drawing conclusions.Keywords: behavior, communication, supporters, Bonek, citra.
Analisis wacana pelecehan seksual terhadap pekerja perempuan pada situs never okay project Setiawan, Dede; Farida, Farida
Soetomo Communication and Humanities Vol. 1 No. 2 (2020)
Publisher : Universitas Dr.Soetomo

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Abstract

Community life in Indonesia is still very much attached to patriarchal culture, where women are positioned as subordinates under the authority of men and stereotypes that negatively label women. Until finally causing social irregularities in the form of cases of sexual harassment against women at work. Utilizing digital media, Never Okay tries to empower women by calling for justice towards assault and harassment of women. With the discourse developed in an article on the story of the disease, this research focuses on how women are depicted in each article posted on the site neverokayproject.org. Utilizing qualitative studies using Norman Fairclough's critical discourse analysis method in unpacking the ideology behind the writing, researchers can conclude that by structuring the discourse in such a way that the article is deliberately made to influence the reader's opinion, especially supporters of the feminine movement.Keywords: patriarchy, sexual harassment, never okay, feminism.
Integrated marketing communication strategy of innovation product kaptan and petrocas Pt petrokimia gresik Agustina, Crystalia; Panuju, Redi
Soetomo Communication and Humanities Vol. 1 No. 2 (2020)
Publisher : Universitas Dr.Soetomo

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Abstract

Abstract Along with the increasingly high conditions of business competition, in communicating the products of a company it is not enough to just rely on advertising media as the sole cornerstone of the company's marketing communication, but to apply Integrated Marketing Communication so that every promotional message made reaches the public.  PT Petrokimia Gresik is one of the largest agro-industry companies in Indonesia, must be able to create a good marketing communication strategy to improve the brand image of its products so that they are increasingly recognized and sought after by the public, especially farmers. The research used by researchers is a qualitative descriptive study of work procedures that have been applied by companies in building marketing communication by conducting interviews and identification of marketing and sales data for further observation using a marketing communication strategy of 4-P product mix (Product, Price, Place  and Promotion) and the promotion mix (marketing mix) as a benchmark in evaluating the results and improvements that need to be done by companies to improve the effectiveness of marketing programs in an effort to increase market share and sales targets.Keywords: marketing communication strategy, 4P, marketing mix. 

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